Ashiembi Wa Ndukwe

Sales Director

BIO

Ashiembi Wa Ndukwe is the Director of Sales, Africa at Amadeus Hospitality, a global leader in advanced technology solutions for the travel and hospitality industries. With over 15 years of experience spanning hotel operations, revenue management, and hospitality tech, Ashiembi is a passionate advocate for the role of data, automation, and intelligence in reshaping the African hospitality landscape.  At Amadeus, he leads the strategic growth and adoption of cloud-based hospitality platforms across the continent — helping hotels, resorts, and serviced apartments improve guest engagement, streamline operations, and drive profitability. His deep understanding of local market dynamics, combined with his global perspective, has made him a sought-after thought leader on the digital transformation journey in African hospitality.