Honoring a Proud Legacy
DT Dobie, founded in 1949 by Colonel David Theodore Dobie, was instrumental in shaping Kenya’s motoring landscape. The company introduced prestigious brands like Mercedes-Benz and Nissan, built trusted customer relationships, and set industry standards that have lasted decades. Its name evokes nostalgia and respect among Kenyan motorists and industry veterans alike.
A Transformative Merger and Market Realities
In April 2023, DT Dobie transferred all its business assets to CFAO Motors Kenya, consolidating the operations of two major automotive players under one roof. This move was part of a larger strategic restructuring by the CFAO Group and Toyota Tsusho Corporation aimed at streamlining operations, increasing efficiency, and strengthening competitiveness in a rapidly evolving market. The merged entity now commands nearly 30% market share, making it Kenya’s largest automotive distributor after Isuzu East Africa.
However, despite these promising industry developments, DT Dobie faced challenges inherent to operating as a separate brand in today’s market. High operational costs, currency volatility, and a significant drop in luxury car sales—from 29 units in 2023 to just 11 in 2024—strained profitability. These pressures, compounded by shifting consumer preferences and taxing economic conditions, made the consolidation essential for sustainability.
Why This Signals a Bright Future
Even as DT Dobie’s brand identity concludes, its legacy continues robustly under CFAO Motors Kenya, which is expanding its dealer network, enhancing aftersales services, and diversifying product offerings. Kenya’s broader automotive industry itself is on an upward trajectory:
Vehicle sales surged 72.9% in the first quarter of 2025, underlining growing consumer confidence.
Local vehicle assembly, including electric vehicles, is expanding, fueled by investments and government incentives.
Electric vehicles now represent 5% of new registrations in Kenya—a considerable milestone for the market.
Established brands like Isuzu maintain dominant market shares, while emerging players bring innovation and competition.
Adoption of advanced technologies and sustainable mobility solutions positions Kenya’s automotive sector for long-term growth.
This evolving landscape shows a sector that is not only adapting but also flourishing through consolidation, technology, and expanding consumer demand.
